Market RESPONSE Landscape
Don’t Guess - Know why and under what circumstances users will buy your product
Use data to illuminate the best commercialisation pathway for your technology
FutureWaves Process is:
1. CLARIFY THE SALES LANDSCAPE
Identify high traffic terms used by the i) the consumer and ii) competitors
2. generate promotional content
Generate high-quality video content to support 2 or more promotional approaches for A-B or A-Z testing
3. Compare Promotional material in test market
Compare user response to promotional material in a test market region
4. PROVIDE OBJECTIVE DATA FOR SCALE-UP
A preferred sales demographic and product feasibility information will emerge from the data.
5. Recommend Grants
Government grant programs may be available to part fund some aspects of the User Response Landscape service.